Animated reality: the cultural construction of attitudes towards Disney princesses

Start:  May 10,  2018  05:00 PM

End:   May 10,  2018  06:30 PM

Location: Room 803, UCL Institute of Education, 20 Bedford Way London WC1H 0AL

The session explores the ‘Disney princess mania’ within the postfeminist media culture and discusses its embodiment by child audiences. Based on her research with tweens in Hungary, Anna Zsubori (University of Leicester), enhances our understanding of how Disney princesses are discursively mobilised by children. The data analysed in this session come from her interviews with children, as well as Facebook pages and websites, such as ‘Warning: Disney Addicts Only’ and ‘Oh My Disney’. Employing a multimodal social semiotic analysis of visual data and interviews, Anna Zsubori investigates the construction of Disney princesses by children and media as celebrities, contributing to the scholarly debates about this successful international commodity.


About the speaker

Anna Zsubori is a PhD candidate and Graduate Teaching Assistant at the University of Leicester and holds a MLitt in Film Studies from the University of Dundee. She is the representative of young scholars to the Audience and Reception Studies section of the European Communication Research and Education Association. Her research focuses on Hungarian tweens’ understanding of identity in the Disney Princess phenomenon with an interest in the cinematic portrayal of female bodies and in the multimodal representations of gender and race in Disney animations.



The Visual and Multimodal Research Forum is a platform for academic discussion on multimodality which is free and open to all postgraduate research students and other researchers from both UCL and other universities. The Forum is one of the activities of the UCL Centre for Multimodal Research and is facilitated by Sophia Diamantopoulou. For any enquiries please contact



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